Author Archive

The Golden Rule of SEO

Penguin. Panda. Hummingbird. Google’s algorithm updates over the last few years have turned the world upside down for many SEOs & website owners. Everyone always speaks of Google as being a moving target. If you are indeed trying to beat

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3 Common SEO Misconceptions

Whenever I first meet with a client I always want to know what their level of SEO-understanding is, so I always ask them the simple question: “How do YOU think Google ranks websites?”

Over the years I’ve heard a very …

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PPC Money-Waster #5: Inappropriate Geographic Targeting

There are varying levels of wasteful spending when it comes to geographic targeting. I’ll start with the worst examples of geographic targeting that I’ve seen, and work my way down to the less egregious examples.

Country-Wide Targeting

I really shake …

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PPC Money-Waster #4: The Google Display Network

What is the Google Display Network?

The Google Display Network is a collection of content-publishing websites that have opened up certain placements on their websites for advertisements that Google fills with ‘targeted’ ads.

The Problem

In my experience, the Display

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PPC Money-Waster #3: Single Ad Group

What’s an Ad Group?

Put simply, an ad group is a collection of closely related keywords.

Why do we have ad groups?

Creating an individual ad group for each theme of keyword allows us to create ads that are highly …

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Google AdWords Introduces Canadian Postal Code Targeting


AdWords Postal Code Targeting


Yesterday, Google introduced postal code geo-targeting for Canadian AdWords advertisers. Canadian advertisers can now target over 1,500 Canadian Postal Code FSAs (the first 3 digits of the postal code). We’ve long heard the idea of hyper-local geo-targeting, …

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PPC Money-Waster #2: No Negative Keywords

What’s a Negative Keyword?

A negative keyword is a keyword you enter into the AdWords interface that tells Google that you don’t want to show up for that particular word. Why do you need to tell Google what you don’t …

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