How Did You Hear About Us?
A customer gives you a call, sends you an email, or walks into your store. You have a chat about what they’re looking for and how you might be able to meet their needs. At the end of this interaction, …
Blog
Offline Conversion Tracking for Google AdWords
If you’re not an e-commerce business – meaning, your customers’ purchases don’t take place online – and you’re trying to determine exactly what your Google AdWords campaign is doing for you, without the proper tracking in place, it’s difficult, or …
Google Gets Rid of Ads on Right Side of Search Results Page
The rumours are true – Google is getting rid of ads on the right side of search engine results pages on on desktop/laptops. Search Engine Land appears to be the first to report the news
The main question that …
DIY Website Builders
Oftentimes we have businesses that come to us and they know they need a new website, but for one reason or another, they’re not able to have us undertake a complete web design & development project. If you find yourself …
Bing Ads Network Distribution Settings Glitch
Let me first start off by saying that I’m a big fan of Bing Ads. I strongly recommend it to all of my clients that we set up their campaigns on Bing in addition to Google. Last year I even …
Having a Mobile Website Is No Longer Just a ‘Nice-to-Have’
Google’s dropped another bomb on us – an algorithm update. But this one – which isn’t at this point named after a cute animal – is being announced by Google well in advance, and it’s not likely going to have …
The Problem With Google AdWords Ad Rotation Settings
Around Christmas/New Years it’s common to see blog posts like “My Google AdWords Christmas Wishlist” or “Top Feature Request For AdWords in 2015”. I’ve often thought about creating my own list in this vein, and the feature or change that …
AdWords November 2014 3rd Party Policy Change
If you have ever advertised with AdWords, you may have had a 3rd party (agency, internet marketing company, media company) managing your account, and if so, you might not actually know how much you’ve spent on the click costs themselves. …
Don’t Forget About Bing!
When I talk to clients about paid search & SEO, most people seem to have a one-track mind, and are entirely focused on Google. Obviously Google is the dominant search engine, but if you ignore Bing (particularly when it comes …
Why People Don’t Blog (And the Secret Weapon that Makes Blogging Easy!)
If you’re a business owner, you’ve been told many times, from many different people that you should be blogging on your website. Yet, there’s all sorts of reasons & excuses why this isn’t done. In case you aren’t convinced about …
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