Penguin. Panda. Hummingbird. Google’s algorithm updates over the last few years have turned the world upside down for many SEOs & website owners. Everyone always speaks of Google as being a moving target. If you are indeed trying to beat …
If you are indeed the expert within your industry that you claim to be, and if this expertise is one of your key competitive advantages, don’t just tell people …
Whenever I first meet with a client I always want to know what their level of SEO-understanding is, so I always ask them the simple question: “How do YOU think Google ranks websites?”
Over the years I’ve heard a very …
THE WELL-ESTABLISHED BUSINESS
Years and years ago, back when Google was just in its infancy, before I ever got into SEO or internet marketing, I was having a conversation with a local florist who seemed baffled by the results that …
There are varying levels of wasteful spending when it comes to geographic targeting. I’ll start with the worst examples of geographic targeting that I’ve seen, and work my way down to the less egregious examples.
Country-Wide Targeting
I really shake …
What is the Google Display Network?
The Google Display Network is a collection of content-publishing websites that have opened up certain placements on their websites for advertisements that Google fills with ‘targeted’ ads.
The Problem
In my experience, the Display …
What’s an Ad Group?
Put simply, an ad group is a collection of closely related keywords.
Why do we have ad groups?
Creating an individual ad group for each theme of keyword allows us to create ads that are highly …
Yesterday, Google introduced postal code geo-targeting for Canadian AdWords advertisers. Canadian advertisers can now target over 1,500 Canadian Postal Code FSAs (the first 3 digits of the postal code). We’ve long heard the idea of hyper-local geo-targeting, …
What’s a Negative Keyword?
A negative keyword is a keyword you enter into the AdWords interface that tells Google that you don’t want to show up for that particular word. Why do you need to tell Google what you don’t …
What’s a Broad Match Keyword?
A broad match keyword is one that will have your paid ad to show up when a user searches ‘close variations’ of the keyword you specified.
Here’s a classic example from Google:
| Broad match keyword |
