Google Analytics is a fantastic tool we work with that gives us pretty much all the information you could ever want or need about your website. For most of our clients, the data available is so plentiful (and confusing for many) that they just don’t know where to start. For transparency purposes, all Fidelity clients are given full access to their reports, but ultimately it’s our job to analyze this data which help us make better decisions & recommendations so that you get the most out of your online marketing.
Analytics is, in our opinion, a must-have tool for any website. No matter what type project we undertake for you, we are always going to use Analytics as a way of measuring performance. Google Analytics is at the heart of one of our favourite sayings – “data-driven decision making”.
Steve Gould, President of Fidelity, has his Google Analytics Certification so he knows how to get the most out of Analytics, what information to look for, and how to make intelligent conclusions and decisions using the data available.