Blog

Offline Conversion Tracking for Google AdWords

If you’re not an e-commerce business – meaning, your customers’ purchases don’t take place online – and you’re trying to determine exactly what your Google AdWords campaign is doing for you, without the proper tracking in place, it’s difficult, or …

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DIY Website Builders

Oftentimes we have businesses that come to us and they know they need a new website, but for one reason or another, they’re not able to have us undertake a complete web design & development project. If you find yourself …

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The Problem With Google AdWords Ad Rotation Settings

Around Christmas/New Years it’s common to see blog posts like “My Google AdWords Christmas Wishlist” or “Top Feature Request For AdWords in 2015”. I’ve often thought about creating my own list in this vein, and the feature or change that

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AdWords November 2014 3rd Party Policy Change

If you have ever advertised with AdWords, you may have had a 3rd party (agency, internet marketing company, media company) managing your account, and if so, you might not actually know how much you’ve spent on the click costs themselves. …

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Don’t Forget About Bing!

When I talk to clients about paid search & SEO, most people seem to have a one-track mind, and are entirely focused on Google. Obviously Google is the dominant search engine, but if you ignore Bing (particularly when it comes …

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Why People Don’t Blog (And the Secret Weapon that Makes Blogging Easy!)

If you’re a business owner, you’ve been told many times, from many different people that you should be blogging on your website. Yet, there’s all sorts of reasons & excuses why this isn’t done. In case you aren’t convinced about

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The Golden Rule of SEO

Penguin. Panda. Hummingbird. Google’s algorithm updates over the last few years have turned the world upside down for many SEOs & website owners. Everyone always speaks of Google as being a moving target. If you are indeed trying to beat

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